Company of One: Why Staying Small Is the Next Big Thing for Business
Paul Jarvis
📚 Genre
Business & Economics / Entrepreneurship / Small Business
🏢 Publisher
Houghton Mifflin Harcourt
📅 Publication Year
2019
🔢 ISBN
978-1328912961 (ISBN-13), 1328912960 (ISBN-10)
About This Book
A business strategy book that challenges the conventional wisdom that growth is always good. Jarvis argues that a 'company of one' is a business that intentionally remains small and focused on profitability, autonomy, and resilience rather than mindless expansion. The cover features a minimalist white background with a school of outline-only fish following each other, while a single solid red fish swims the opposite direction, representing the core theme of non-conformity in business.
Book Details
Language
English
Pages
272 pages
Edition
First Edition (Paperback/Softcover)
Series
Stand-alone title
Target Audience
Adult / Entrepreneurs, freelancers, and small business owners
Collector Information
Condition
Very Good to Like New. The cover shows sharp corners, no visible creasing on the spine, and clean, bright surfaces without staining or shelf wear.
Estimated Value
$12.00 - $18.00
Rarity
Common. This is a mass-produced contemporary business book that remains in active print and is widely available through major retailers.
Historical Significance
A key text in the 'mindful business' movement that gained significant traction during the gig economy era; it popularized the concept of 'growth-as-a-choice' rather than a necessity.
Collector Notes
Currently primarily a reading copy rather than a high-value collectible. To maintain value, protect the white cover from fingerprints and UV yellowing. First printing copies of the hardcover edition are more sought after by collectors than this paperback version. Check for author signatures which can slightly increase the value for niche business book collectors.
Similar Books
The 4-Hour Workweek by Timothy Ferriss, Anything You Want by Derek Sivers, Rework by Jason Fried and David Heinemeier Hansson, Minimalist Entrepreneur by Sahil Lavingia
Notable Features
Minimalist cover design, distinct two-color typography (black and red), and high-contrast graphic elements.